#HCSMHacks

Using Content to Enhance Your SEO Lead Generation

Search engine optimization (SEO) strategy is constantly evolving. Fortunately, we’ve come a long way from the nonsensical, keyword-stuffed content that drew people to websites in the early days of the internet. Today, SEO experts understand the importance of high-quality and relevant content that is optimized for search engines. For healthcare content, this means offering your…

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Do’s & Don’ts For Growing Your Social Media Following

Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain…

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Top 5 Reasons Your Business Needs a Pinterest Presence

I’m sure that if you’ve been at this social media thing for even a couple weeks you may have realized you need a presence on Twitter and Facebook. Maybe you’ve even thought about being on LinkedIn to find like-minded entrepreneurs. Or, you’ve thought of joining Instagram as a way of gaining a younger following. However, have you thought…

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Gratitude: The Most Effective Social Media Practice

Ask one hundred people for the most important skill to develop in social media, and you may get one hundred different answers about everything from hashtag use to the best times of day to post.  I certainly have a long list of important skills I have learned from my #hcsm friends & mentors.  However, one thing…

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