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How Google Update Affects Patients Looking for Your Practice in their Hometown

As an independent healthcare professional there’s a new Google update that you should be aware of that has been nicknamed “Possum” for the way that it’s affecting local search results.   The name, coined by Phil Rozek, refers to Google My Business listings not showing up when in reality they’re…

I help health brands create authoritative, well-written and well-aligned content. That’s it. Health writing changes lives.