Brand You: 3 Tips to Jump Start Your Professional Brand Now!

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Just call me ‘Mullet Mom’961

This tag was affectionately ( I think) awarded to me by my free-spirited step-daughter Katy.  When she made this announcement, I am sure I gave her that ‘what the heck are you talking about’ look.  Patiently, she informed me…”Yeah, you know…like a mullet.  Business in the front, party in the back.”  My friends and colleagues can testify…she nailed it.  So began my personal lesson:

Branding isn’t just for products anymore.

Branding can be described as many things, but it’s best defined as a promise… a promise of the value of the product… a promise that the product is better than the competition… a promise that must be delivered to be successful.

Branding helps define who you are, how you are great, and why you should be sought out.

Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.

What profession has the most trusted and respected brand?  You got it, NURSES!!  Don’t just take my word for it…check out the 2015 Gallup Poll on ethical and trusted professionals and the listing of the top rated professionals.

Here are three things you can do right away to jump-start Brand You efforts:


  • Get clear on your own Personal Brand. You cannot express it until you know what makes you unique. Don’t have a clue?  Just ask your friends and co-workers.  Enlightening, I assure you!
  • Start networking–on and offline.  This is the trend of the future, so let’s embrace it!

What’s your take? What have you done to build your personal and professional brand?

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Carol Bush

Partner | Content Strategist at Healthcare Marketing Network
I am a co-founder of the Healthcare Marketing Network, a content creation company that specializes in connecting Healthcare Writers with Healthcare Businesses looking for creative & factual articles and blog posts. I write and speak about healthcare social media & integrating digital skills in nursing practice.

Latest posts by Carol Bush (see all)


  1. […] Brand You: 3 Tips to Jumpstart Your Professional Brand Now! […]

  2. […] I tell all my colleagues and clients if they are not on LinkedIn, they need to be and now. I often work with early to advanced career nurses who are establishing their professional brand or in a career transition.  I coach them to get started and begin a profile today! I am happy to work with them & fine tune that profile. I give the same advice to nurse researchers or entrepreneurs….or really anyone who provides a product or service.  And what product is more important than Brand You?! […]

    • on October 19, 2016 at 10:40 am

      ezgi çakır diyor ki:bu blogla yaşattığın deneyim gerçekten müthişti. farklı konularda da benzer işleri görmeyi çok isterim. özellikle bu şekilde birebir etkileşimde olmak o kadar iyi geldi ki. çok teşekkürler

    • hdi gerling lebensversicherung erfahrung on November 5, 2016 at 12:52 am

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      • Flora on December 15, 2016 at 1:40 pm

        Tha’ts the best answer of all time! JMHO

    • on January 25, 2017 at 4:56 pm

      I have had some tough times lately and I find my writing is my anchor, especially my poems.I can out a lot of my angst in those and it helps plus the odd glass of wine 🙂

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