Brand You: 3 Tips to Jump Start Your Professional Brand Now!
Just call me ‘Mullet Mom’
This tag was affectionately ( I think) awarded to me by my free-spirited step-daughter Katy. When she made this announcement, I am sure I gave her that ‘what the heck are you talking about’ look. Patiently, she informed me…”Yeah, you know…like a mullet. Business in the front, party in the back.” My friends and colleagues can testify…she nailed it. So began my personal lesson:
Branding isn’t just for products anymore.
Branding can be described as many things, but it’s best defined as a promise… a promise of the value of the product… a promise that the product is better than the competition… a promise that must be delivered to be successful.
Branding helps define who you are, how you are great, and why you should be sought out.
Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.
What profession has the most trusted and respected brand? You got it, NURSES!! Don’t just take my word for it…check out the 2015 Gallup Poll on ethical and trusted professionals and the listing of the top rated professionals.
Here are three things you can do right away to jump-start Brand You efforts:
- Get clear on your own Personal Brand. You cannot express it until you know what makes you unique. Don’t have a clue? Just ask your friends and co-workers. Enlightening, I assure you!
- Start networking-on and offline. This is the trend of the future, so let’s embrace it!
- Work on your LinkedIn profile now. In the beginning, I flunked at LinkedIn. Then I found my friends at Blue Gurus. One of my favorite blogs is “Are You Embarrassed by Your LinkedIn Profile.“ Check it out….It ‘s a great LinkedIn primer.
What’s your take? What have you done to build your personal and professional brand?
Carol Bush
Latest posts by Carol Bush (see all)
- Announcing the Launch of the Healthcare Writers Network! - December 18, 2021
- Take Action Now! Launch Your Career as a Healthcare Writer in 2017! - December 13, 2021
- 4 LinkedIn Strategies You Can Employ TODAY for Nursing Career Success - September 22, 2021
- Don’t Get Into A Piss Fight With A Skunk - August 10, 2021
[…] Brand You: 3 Tips to Jumpstart Your Professional Brand Now! […]
[…] I tell all my colleagues and clients if they are not on LinkedIn, they need to be and now. I often work with early to advanced career nurses who are establishing their professional brand or in a career transition. I coach them to get started and begin a profile today! I am happy to work with them & fine tune that profile. I give the same advice to nurse researchers or entrepreneurs….or really anyone who provides a product or service. And what product is more important than Brand You?! […]
ezgi çakır diyor ki:bu blogla yaşattığın deneyim gerçekten müthişti. farklı konularda da benzer işleri görmeyi çok isterim. özellikle bu şekilde birebir etkileşimde olmak o kadar iyi geldi ki. çok teşekkürler
Thanks for such a fantastic weblog. Exactly where else could anyone get that kind of information written in such a perfect way? I’ve a presentation that I am presently writhing on, and I’ve been on the look out for such fantastic information.
Tha’ts the best answer of all time! JMHO
I haven’t yet read the book and we’ve attempted to go see the show a couple of times. The NYC cheap ticket booth doesn’t get Wicked tickets, and we were booked all but one weekend it was here. And that weekend was sold out.Those “thumb” (wink wink, nudge nudge) vials would be great for storing beads and if they’re 6″ tall would hold some KnitPicks DPNs.