Content Strategy

Using Content to Enhance Your SEO Lead Generation

Search engine optimization (SEO) strategy is constantly evolving. Fortunately, we’ve come a long way from the nonsensical, keyword-stuffed content that drew people to websites in the early days of the internet. Today, SEO experts understand the importance of high-quality and relevant content that is optimized for search engines. For healthcare content, this means offering your…

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Coaching Connection: Blog Hosting

It’s time for this weeks Coaching Connection and today’s question comes from Millie! Thank you so much for your question in our group, Millie! You received many comments regarding blog hosting including: WordPress as the sole host outsourcing the entire job Squarespace Fiverr for outsourcing A2 Hosting And johnoverall.com   The two I am most…

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Do’s & Don’ts For Growing Your Social Media Following

Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain…

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Fast Facts for Freelancers: Creative Graphics with Canva

Serving as Content Marketing Manager for The Social Nurse team comes with the necessity to wear a lot of different hats, but the one I enjoy the most is my graphic designer hat! I like to envision it fitting perfectly and having timeless style 😉 Making things aesthetically pleasing isn’t just a preference, but a…

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3 Goal Setting Tips for Healthcare Writers in 2017

As we are approaching the end of the year, it’s time to start thinking about next year’s goal for you and your business.  It doesn’t have to be rocket science, but it does need to make you think! You have put a lot of work into building yourself up to starting a business, and now you…

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Take Action Now! Launch Your Career as a Healthcare Writer in 2017!

Like many freelance writers I started my entrepreneurial career as a guest blogger. I worked my way up to being a healthcare social media influencer and consultant. I’ve since leveraged that into a business that provides content strategy,  writing and ‘text-brokering’services to healthcare businesses and practices of all sizes across the country.  And yes…I have a…

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4 Reasons Your Healthcare Business Needs A Content Writer

Whether or not you have a blog on your website, there’s still a lot of writing that needs to be completed as part of digital marketing for your healthcare business or clinical practice. From blog posts and case studies to landing pages and FAQs, there is a surprising amount of written content that you need to have…

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