Gratitude: The Most Effective Social Media Practice

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Ask one hundred people for the most important skill to develop in social media, and you may get one hundred different answers about everything from hashtag use to the best times of day to post.  I certainly have a long list of important skills I have learned from my #hcsm friends & mentors.  However, one thing rises far above the rest.

Practice Gratitude. It isn’t something we should limit to experiencing on Thanksgiving Day alone, it’s something we should put stock in every day throughout the year.

“Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her blog post  “How Gratitude Can Change Your Life- The Power of Thank You.”

A life of gratitude is a great foundation for personal enrichment, and a social media strategy anchored by gratitude is a recipe for digital success.  Whenever I’m speaking at conferences or webinars, or simply giving advice to new ‘social nurses’, I always recommend a healthy dose of gratitude.

A Single Act of Kindness Can Go a Long Way

From personal experience, I can tell you that showing gratitude via your social channels can be a powerful networking tool. A simple expression of thanks can definitely connect you with the right people. The ripple effect is undeniable. So I try my best to recognize how those invites to events, speaking gigs, or opportunities to blog for major platforms have come my way.

Scientists studying positive psychology found that a one-time act of thoughtful gratitude produced an immediate 10% increase in happiness and 35% reduction in depressive symptoms. The happy effects disappeared within three to six months which shows that gratitude is an act to be repeated again and again.

Get Started Today

Every act of gratitude counts, and it can be as small as saying thank you or telling someone  how much their support means to you.   In the midst of our day, we might not be able to thank everyone who re-tweets us, but we can make a point of thanking a number of people every day, and favorite others.

No matter how you do it, publicly or privately, it’s important to come up with a way to tip your hat to those who contribute to your social media success.

The World Can Always be a Little More Connected.

Practicing gratitude is one of the most powerful ways to take charge of your happiness and well-being. Check out the infographic below from Happify to learn other ways incorporating gratitude can increase health and happiness.happify-gratitude

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Carol Bush

Partner | Content Strategist at Healthcare Marketing Network
I am a co-founder of the Healthcare Marketing Network, a content creation company that specializes in connecting Healthcare Writers with Healthcare Businesses looking for creative & factual articles and blog posts. I write and speak about healthcare social media & integrating digital skills in nursing practice.

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  1. Donna Carol Maheady on February 6, 2016 at 12:16 pm

    Hi Carol,
    Spot on! Saying thank you…such as easy thing to do. Doesn’t cost a thing and can go so far.
    Great advice for all areas of our lives.
    Thanks for the reminder and the evidence!

    • The Social Nurse on February 6, 2016 at 7:39 pm

      Donna- you are so right…thanks/appreciation is a low cost – high return action. Wish more managers understood this!

  2. Beth Boynton on February 6, 2016 at 5:39 pm

    What a rich resource for the practice of gratitude, Carol. I sure am grateful for my colleagues and friends who help me promote my work and share theirs. I think it is extremely important for our world to be more connected and thank you for putting it in this framework. I think the info graphic could evolve into a bunch of shorter posts about gratitude too btw!

    • The Social Nurse on February 6, 2016 at 7:38 pm

      Beth- Thanks for the feedback about the shorter posts! So glad you stopped by….love following and promoting your posts. 🙂

      • http://www./ on November 3, 2016 at 2:25 pm

        I could watch Schindler’s List and still be happy after reading this.

  3. Elizabeth Scala on February 8, 2016 at 7:13 am

    This is awesome. I love this post! Last night, watching the super bowl celebration… I heard Manning say over and over how grateful he was to be part of that team. Now that is something. Love this, sharing. And thank you for such exceptional content!

  4. DebJ on February 8, 2016 at 9:07 am

    Carol, this is phenomenal. Easy read, simply stated with practical application. So when are you giving your TED Talk? (speaking it into the Universe *wink*)

    • The Social Nurse on February 18, 2016 at 12:46 am

      Yikes! A TED Talk? Hhmmm..maybe I’ll add that to the list. 🙂 I appreciate the feedback..and the vote of confidence!

    • http://www./ on November 14, 2016 at 9:18 am

      I remember a looong time ago I made Hungry Girl’s brownies – which is basically brownie mix + 1 can of pumpkin or sweet potatoes and they were actually good! Pretty fudgy and dense. I’ll bet these cookies are a much better version (err and in cookie form) Looks yummy, Gina!

  5. Alec on January 26, 2018 at 2:10 pm

    Showing gratitude on social media is not gratitude.

    Gratitude is from within, that takes humility to truly possess. Going out of your way to tell people “I’m grateful and you should be too” is neither gratitude, nor humility. The second you choose to take to social media u are sacrificing humility. People who genuinely want to help people go out and help people. There is a difference between wanting to help others… and wanting people people to perceive u as a helpful person. People who are truly grateful possess it internally and don’t need to advertise it over social media for an audience to see. Like the old saying goes “a good deed dies when it is talked about”. The other issue is that “helping people” over social media recognize gratitude isn’t actually giving them true gratitude. Most people don’t look to social media for therapy, but for a distraction. telling people you are grateful on social media is to seek an audience, otherwise u will be too busy out in the world showing and being grateful, not in the pretend world.

    Social media is a good tool for keeping in touch with distant friends and relatives. You aren’t helping anyone beyond a superficial means to teach them “gratitude”

    Your post is nonsense and serves nothing but to enable the insecurities of others.

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