Hi guys! We’re starting a new series of sorts called ‘Coaching Connection’ where we’ll be answering different questions you have regarding the world of writing. Today’s question comes from Kimberly in the Healthcare Writers Network asking: What type of laptop is suitable for the freelance writer? Personally, I had a Macbook back in the…
Do’s & Don’ts For Growing Your Social Media Following
Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain…
Contracts: Why You Need Them & What To Look For When Signing One
Contracts. They can be painful, right? I’ve got you covered, but first let’s talk about why we need them. I had a pretty awful experience with my first condo. I was 19 years old with a baby and my landlord was terrible. It’s not uncommon to hear of bad tenants, but bad landlords aren’t so…
5 Sources for Free Images for your Social Media Content
The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, research has shown that tweets and Facebook posts with images encourage more engagement. Don’t be tempted to use an image you have sourced…
Fast Facts for Freelancers: Creative Graphics with Canva
Serving as a creative freelancer comes with the necessity to wear a lot of different hats, but the one I enjoy the most is my graphic designer hat! I like to envision it fitting perfectly and having timeless style 😉 Making things aesthetically pleasing isn’t just a preference, but a necessity, if you aim to…
6 Things Freelance Healthcare Writers Need Before They Quit Their Day Job
I will never tell you to quit your job. Why? Well, personally I love my job and I don’t see myself ever leaving, so I certainly can’t tell you to quit something you love. Even though I didn’t quit my job, I did decrease my hours, therefore reducing my pay, so I’d like to share…
Carving Time Into Your Day
Carving time into your day sounds fantastic in theory; then life happens. Sound familiar? Trust me, I understand where you’re coming from! As a mother, nurse, and entrepreneur, time management is anything but easy. There is one thing all these hats I wear have in common though; They force me to multitask in order to get things…
For Healthcare Writers: The AMAZING hour of POWER
My hour of power is the time when my son goes to preschool. This is when I can get most of my work done. It is only an hour but an hour that I truly need. It is at the prime time in my day which I can focus the most about 10 AM. 10 AM…
How Google Update Affects Patients Looking for Your Practice in their Hometown
As an independent healthcare professional there’s a new Google update that you should be aware of that has been nicknamed “Possum” for the way that it’s affecting local search results. The name, coined by Phil Rozek, refers to Google My Business listings not showing up when in reality they’re still there, they’re just being…
Don’t Get Into A Piss Fight With A Skunk
My Dad might be the original Disruptive Innovator. Actually, that’s not entirely true…my Marvy Grandma, Anna Evelyn, did her share of questioning authority in her career as a middle school math teacher. Loved that woman! Like fathers everywhere, he gave me advice. A LOT OF ADVICE. As a young woman, I completely did…