Content Strategy for Health Brands
Sometimes, businesses need a plan to guide their content.
You know you need content. But what should it be about?
I help health businesses figure out:
- What they want to say,
- When to say it, and
- Source my collective of High Performing Health Writers to craft it well.
I create strategies that provide:
Content marketing ideas
- Detailed list of topics for your blog, e-newsletter, email blasts/campaign, newsletters, case study series etc.
- Interesting, relevant, share-worthy topics that:
- Effectively promote your organization,
- Differentiate your brand and thought leadership, and
- Motivate people to take action.
Schedules for content delivery
- Calendars/editorial workflow to guide when and how often you should share or post content.
Key messages about your organization
- Overarching messages to help you describe your organization—no matter the audience or communications channel.
Suggestions for repurposing content
- Other ways to use content outside of its original purpose—and get the most out of your investment.
Let’s Connect! I’d love to meet you and explore how high-quality health writing solutions can help you achieve your goals.