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How Google Update Affects Patients Looking for Your Practice in their Hometown

As an independent healthcare professional there’s a new Google update that you should be aware of that has been nicknamed “Possum” for the way that it’s affecting local search results.   The name, coined by Phil Rozek, refers to Google My Business listings not showing up when in reality they’re…

For Nurses: 10 Steps to Build a LinkedIn Profile that Doesn’t Suck

I admit it.  I used to have a LinkedIn profile that sucked.  It was boring, incomplete and didn’t really reflect my personality and professional mission.  That all changed when I happened upon a marrvy blog written by two guys – the BlueGurus – Mic Johnson and Jason Terry. New to…

I help health brands create authoritative, well-written and well-aligned content. That’s it. Health writing changes lives.