Posts Tagged ‘social media best practices’
Using Content to Enhance Your SEO Lead Generation
Search engine optimization (SEO) strategy is constantly evolving. Fortunately, we’ve come a long way from the nonsensical, keyword-stuffed content that drew people to websites in the early days of the internet. Today, SEO experts understand the importance of high-quality and relevant content that is optimized for search engines. For healthcare content, this means offering your…
Read MoreDo’s & Don’ts For Growing Your Social Media Following
Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain…
Read More4 LinkedIn Strategies You Can Employ TODAY for Nursing Career Success
I was combing through my connections on LinkedIn recently, when I noticed a former colleague’s job title had changed. Since I always tell my nurse entrepreneur clients that they should never stop networking, I took my own advice and fired off a congratulatory email. My contact wrote back and said she was excited about the…
Read MoreBridging the Social Media Skills Gap
Social media literacy is fast becoming a source of competitive advantage in the workplace. Just ask my young friend, Lauren Wiebe! A couple weeks ago, I was thrilled to receive this note from Lauren, who is graduating with a degree in Social Work and was one of the marrvy Summer 2015 interns with the Midwest Cancer…
Read MoreGratitude: The Most Effective Social Media Practice
Ask one hundred people for the most important skill to develop in social media, and you may get one hundred different answers about everything from hashtag use to the best times of day to post. I certainly have a long list of important skills I have learned from my #hcsm friends & mentors. However, one thing…
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