Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience.
We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain more social media followers, connect with a wider audience and gain new patients and referrals!
Here are our top 6 tips.
Do: Promote your accounts to your patients.
Your first step should be promoting your social media accounts to your current patients. Since almost all of them are likely to have social media accounts of their own, it’s a quick and easy way to gain followers and offer your patients information about your practice and your healthcare specialty in an easily accessible format.
Don’t: Pay to increase your followers.
There are a lot of services online that offer to increase the number of followers for your social media page for a fee. While this can make your social media account appear popular, it can also be obvious that the accounts are fake. While it’s tempting, it’s best to grow your followers organically to ensure that your practice’s accounts stay authentic.
Do: Share information and articles.
Following other experts in your field and sharing or retweeting their information not only helps increase the content on your page, it can also help you reach a wider audience and gain more followers.
Don’t: Forget to include your own content.
It’s also important to ensure that your social media accounts stay unique, so you can find your own audience, so be sure to include your own exclusive content on your social media pages, as well.
Do: Update regularly.
Updating regularly will show that your page is active and will also give your audience something to look for. The more you post, the more likely you are to find an audience.
Don’t: Overwhelm your audience.
While it’s important to update regularly, too much information in a day can have the opposite effect. If you overwhelm your audience, you risk annoying them into unfollowing your social media pages.
If you’d like to ramp up your social media strategies to gain more followers, we’re ready to help! Contact us for more information.