My guest today is Elizabeth Hanes, The Nurse Who Knows Content. She is one super savvy and successful #HealthWriter who has cultivated close friendships of all different types. Earlier this summer, Beth and I met via zoom to get up to speed on our mutual recent business changes and upcoming…
Who are YOU?” the Caterpillar enquires of Alice from the top of his Wonderland mushroom, and Alice would have been within her rights to reply: “WHAT are you?” Instead of writing them off as the dull precursor to beautiful butterflies, it is time to appreciate them in their own right.…
Whether or not you have a blog on your website, there’s still a lot of writing that needs to be completed as part of digital marketing for your healthcare business or clinical practice. From blog posts and case studies to landing pages and FAQs, there is a surprising amount of written content…
Ask one hundred people for the most important skill to develop in social media, and you may get one hundred different answers about everything from hashtag use to the best times of day to post. I certainly have a long list of important skills I have learned from my #hcsm…
I believe that social media tools have the capacity to play an instrumental role in clinical practice…ranging from being inspired by nurse leaders to finding a community of practice in which to develop ideas. My own experience via platforms like Twitter and LinkedIn have been professionally challenging and personally satisfying. …
I was combing through my connections on LinkedIn recently when I noticed a former colleague’s job title had changed. Since I always tell my nurse entrepreneur clients that they should never stop networking, I took my own advice and fired off a congratulatory email. My contact wrote back and said…
Your business can only run smoothly when you’re getting paid and cash is flowing in and out. Unfortunately, sometimes clients aren’t keen to shell out the money they owe you even though it’s way past time. Wouldn’t it be nice to avoid all this? To get the money you’re owed…
Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and…
My Dad might be the original Disruptive Innovator. Actually, that’s not entirely true…my Marvy Grandma, Anna Evelyn, did her share of questioning authority in her career as a middle school math teacher. Loved that woman! Like fathers everywhere, he gave me advice. A LOT OF ADVICE. As a…
I admit it. I used to have a LinkedIn profile that sucked. It was boring, incomplete and didn’t really reflect my personality and professional mission. That all changed when I happened upon a marrvy blog written by two guys – the BlueGurus – Mic Johnson and Jason Terry. New to…