Branding

Using Content to Enhance Your SEO Lead Generation

Search engine optimization (SEO) strategy is constantly evolving. Fortunately, we’ve come a long way from the nonsensical, keyword-stuffed content that drew people to websites in the early days of the internet. Today, SEO experts understand the importance of high-quality and relevant content that is optimized for search engines. For healthcare content, this means offering your…

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Coaching Connection: Blog Hosting

It’s time for this weeks Coaching Connection and today’s question comes from Millie! Thank you so much for your question in our group, Millie! You received many comments regarding blog hosting including: WordPress as the sole host outsourcing the entire job Squarespace Fiverr for outsourcing A2 Hosting And johnoverall.com   The two I am most…

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Do’s & Don’ts For Growing Your Social Media Following

Social media is a great healthcare marketing strategy, but in order for it to be effective, you need to have an audience. We know that trying to increase your number of Twitter or Facebook followers can feel like an Everest climb, so we’ve put together a list of do’s and don’ts to help you gain…

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3 Goal Setting Tips for Healthcare Writers in 2017

As we are approaching the end of the year, it’s time to start thinking about next year’s goal for you and your business.  It doesn’t have to be rocket science, but it does need to make you think! You have put a lot of work into building yourself up to starting a business, and now you…

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Bridging the Social Media Skills Gap

Social media literacy is fast becoming a source of competitive advantage in the workplace. Just ask my young friend, Lauren Wiebe! A couple weeks ago, I was thrilled to receive this note from Lauren, who is graduating with a degree in Social Work and was one of the marrvy Summer 2015 interns with the Midwest Cancer…

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8 Reasons Nurses Need a LinkedIn Profile

Why is  LinkedIn so important to nurses? Because, dear friends, relationships lead to success! No matter how technical the world gets, opportunities still happen through people.   As my Dad always told me, “It’s not always what you know, its who you know.” We have so many ways to stay in touch with people we would have…

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Gratitude: The Most Effective Social Media Practice

Ask one hundred people for the most important skill to develop in social media, and you may get one hundred different answers about everything from hashtag use to the best times of day to post.  I certainly have a long list of important skills I have learned from my #hcsm friends & mentors.  However, one thing…

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#NurseBlogLove : Nurse Blog Carnival Top 10 in 2015

This was a big year for me. It’s the year I FINALLY decided to launch my blog.  It’s the year I decided to truly invest myself in my love of writing and creating.  It’s the year I began a journey to discover how I can weave my talents for connecting, coaching, writing and curating into…

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